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✓LTV/CAC health score
✓Payback period calculator
✓24-month growth projection
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📊Key Metrics
ARPU (monthly)
$500
Avg Revenue Per User
LTV
$20,000
Gross margin adjusted
CAC
$5,000
Customer Acquisition Cost
LTV:CAC Ratio
4x
🟡 Healthy
Payback Period
12.5 mo
↑ Over 12 months
Gross Margin
80.0%
S&E: 20% allocated
24-Month Revenue Projection
Scenario Comparison
| Metric | 🟢 Best Case | 🔵 Base Case | 🔴 Worst Case |
|---|---|---|---|
| ARPU | $500 | $500 | $500 |
| LTV | $25,000 | $20,000 | $16,667 |
| CAC | $4,167 | $5,000 | $6,250 |
| LTV:CAC | 6x | 4x | 2.7x |
| Payback (mo) | 10.4 | 12.5 | 15.6 |
| Gross Margin | 80.0% | 80.0% | 80.0% |
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